SEO PERFORMANCE STRATEGIST

Digital's your native tongue. You're the MVP in marketing, fusing strong business sense with marketing know-how. You've a way with numbers, and A/B testing's just one piece of the analytics puzzle for you.

The role of a Digital Marketing SEO Specialist is to conceptualise and execute SEO campaigns on search platforms such as Google search engine.

In-house and online training will be provided to equip you with cutting edge marketing skills that generate profitable business results for our clients. You will receive daily hands-on experience and opportunities to work with clients from diverse industries.

Our clients love us because they find us trustworthy and professional. We develop long-term relationships and create value to their brands by helping them generate positive returns with their marketing dollars. If you think you have what it takes to deliver amazing results for our clients:

• Intensive training to give you a strong foundation in Search Engine Optimization and Digital Marketing
• Hands-on experience and opportunities to work with clients from diverse industries
• Constant honing of your Digital Marketing skills

• Manage & strategise organic search traffic and organic keyword ranking campaigns on Google search engine
• Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data
• Review and analyse client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking and web monitoring
• Present and execute strategies for growth, optimisations, backlinking and areas of improvement for client campaigns
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO positions for target keywords and increase organic traffic growth
• Assume full ownership of assigned campaigns to ensure delivery of SEO client campaign KPIs
• Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance
• Provide updates, alerts and reports on client campaigns’ performance
• Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organisation
• Planning and execution of SEO campaigns: backend set up, on-site optimisations, off-site optimisations and measuring impact and effectiveness
• Analysing market research and industry, competitor case studies and other various creative marketing techniques based on the research results
• Keeping up to date on SEO news and updates, Google’s algorithm updates and various SEO strategies and recommendations to test and implement

• Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, Semrush, ScreamingFrog, SE Ranking and other SEO platforms are highly desirable
• Analytical, performance-driven, meticulous with data, strong research and communication skills
• Good organizational and time management skills
• Adaptable, teachable, a problem solver and able to handle multiple priorities
• Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations – and able to collaborate well within a team
• Working knowledge of search engine optimization algorithms, best practices or have a good understanding of the basics
• Able to create relevant, engaging and effective content and/or editing for websites, services and programmes pages, meta page descriptions, blog articles etc
• Must be proficient in MS Office and Google Workspace e.g., Excel Sheets, Word Documents & PowerPoint Presentations
• Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla) and basic knowledge of HTML, J-SON LD or CSS are preferred